Last Updated: January 19, 2015
Bloom Nation, Inc. (“BloomNation,” “we”, “us”, “our”)) values our online community. You trust us with your information, and we’re serious about that responsibility. We believe in transparency, and we’re committed to being upfront about our privacy practices, including how we treat personal information we collect or receive from users of BloomNation.com, its social media pages (including Facebook and Twitter pages) and any services offered through BloomNation.com, its affiliated social media pages or premium custom sites operated by Florists utilizing the BloomNation platform (collectively referred to hereafter as the “Site”). We know you care about your privacy, too, so we provide settings that allow you to control how certain information is used on the Site. .
Information Collected or Received
BloomNation may require users of the Site to give us personally identifiable information, which may include but is not limited to the user’s name, home and business addresses, phone number, email address, and credit card/payment account information (collectively “Personal Information”). Besides the Personal Information, we may also collect other non-personally identifiable information relative to your use of the Site as discussed below. Certain services offered through the Site may require different types and forms of Personal Information, including delivery address and contact information for recipients of orders. You can opt out of providing Personal Information by not entering it or not using the Site, although not providing Personal Information may hinder your ability to use the Site and/or services offered therefrom .
To become a BloomNation member you are required to provide a valid email address at registration and choose a username or alias and password that may represent your identity on BloomNation.
BloomNation offers you the option of registering an account with us by logging in with an accounts you have established with certain third party sites (e.g. Facebook.com and Google.com) (hereafter, the “Outside Account”). By logging in via the Outside Account, you are granting BloomNation the right to access, utilize and store (if applicable) information (including Personal Information) tied to your Outside Account in connection with your use of the Site. Depending on the Outside Accounts you choose and subject to the privacy settings that you have set in such Outside Accounts and on your account with BloomNation, the information you make accessible via your Outside Accounts (including Personal Information) will be available to BloomNation and on and through your BloomNation account.
Depending on which services you choose to use, BloomNation may require additional information, such as a florist/storefront name, billing information (including billing address, phone number, credit card information), a mobile telephone number, a physical mailing or delivery address, taxpayer/employer identification number, social security number and/or payment information. For Florists, if you choose to enable direct payment, BloomNation may require information such as your bank account information and/or credit card information in order to verify your identity and provide this service to you.
Users may elect to provide your full name and other personal information (such as birthday, gender, location) to be publicly displayed in connection to your account and activity.
Your username, BloomNation ID or alias is publicly displayed and connected to your BloomNation profile. Your profile will also provide the date you joined the Site, feedback, ratings, profile information, items listed for sale, shop pages, sold item listings, and comments in community spaces.
BloomNation automatically receives and records some information from your browser when you visit the site, such as your IP address, cookies and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners. This information helps us analyze and understand how the site works for members and visitors.
BloomNation uses the information described in this policy to provide and improve our services and products, for billing, for identification and authentication purposes, to contact members or interested parties, and for general research and aggregate reporting.
BloomNation does not knowingly allow any users under the age of eighteen (18) to use or otherwise access to the Site. BloomNation does not seek any Personal Information (or any information at all) from any persons under 18 years old. If you are under 18 years old, you may not use the Site.
Choice & Control
We know members of our community value having control over their own information, and therefore BloomNation gives you the choice of providing, editing or removing certain information, as well as choice over how we contact you.
You may change or correct your BloomNation account information (except your username) at any time. You may remove certain optional information you no longer wish to be publicly visible, such as your full name.
For various reasons, BloomNation may contact you about our services or your activity. Some of these messages are required, service-related messages for members.
If you no longer wish to use BloomNation’s services or receive service-related messages, then you may close your account.
If you have any questions about how to exercise these choices, please e-mail us at [email protected]
Messages from BloomNation
On occasion, BloomNation will send you messages if you have submitted either your e-mail address or a physical mailing address to the Site. The default, required form of communication is email. In some situations, BloomNation may send you physical mail.
Some messages from BloomNation are service-related and required for members. Examples of service-related messages include, but are not limited to: a welcome/confirmation email when you register your account, notification of an order, or correspondence with BloomNation’s support team. These messages are not promotional in nature. You may not opt-out of receiving service-related messages from BloomNation, unless you close your account.
As a member, BloomNation may also send you messages related to certain features on the site or your activity. BloomNation may also send you news or updates about changes to our site or services. By default, members will receive these messages via email. You may elect to opt-out of receiving these BloomNation emails at any time after registering by e-mailing us at [email protected], by writing to us at the address contained herein, or by hitting the “unsubscribe” button at the bottom of any of our e-mails.
BloomNation also offers optional email newsletters. You must opt-in or subscribe to begin receiving newsletters, and subscription is available to both members and non-members. Members may subscribe or unsubscribe from optional newsletters under your account settings or by following the instructions contained in the newsletter emails. Non-members may subscribe by providing an email address, which will only be used by BloomNation for these newsletters. Non-members may unsubscribe from newsletters by following the instructions contained in the newsletter emails.
BloomNation is both a marketplace and a community. We provide areas on the Site where you can publicly post submit information and content about yourself or your business and can communicate with others, such as the Marketplace (including Florist Storefronts and related listings), the community forum or blog. Please use common sense and good judgment when posting in these community spaces or sharing your personal information with others on BloomNation. By engaging in such conduct, you acknowledge your understanding that any such information or content you supply to these community spaces may be accessible by other users and may appear on other websites or web searches, and therefore, this information could be read, collected, and used by others throughout the world. For example, if you post your email address on your Storefront, you may receive unsolicited messages from other users who can access the Site. We have no control over who reads your public postings or what other users may do with the information you voluntarily post. BloomNation generally does not remove content from community spaces, and your posts may remain public after your account is closed. You are responsible for the personal information you choose to post in community spaces on BloomNation.
Information Sharing & Disclosure
BloomNation generally limits access to your Personal Information to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
BloomNation is affiliated with a variety of businesses and works closely with them (including, without limitation, Yelp.com). These businesses may offer promotions or sell items or services to you through BloomNation’s services. BloomNation may also provide services or sell products jointly with affiliated businesses. Due to the nature of our business model, when an affiliated business is associated with your transaction, we may share information that is related to such transaction with or through that affiliated business. BloomNation may share aggregated demographic information with business partners.
BloomNation employs third party service providers (including, without limitation, Yelp.com) to perform tasks on our behalf, and we need to share your information with them to provide products and services to you. Examples include but are not limited to fulfilling orders, processing payments, handling billing disputes and collections, analyzing data, providing marketing assistance and providing customer service. BloomNation may also partner with third party service providers for fraud prevention and/or identity verification. Your information will be treated as private and confidential by such third party service providers and not used for any other purpose than we authorize.
We can only speak for ourselves; this policy does not apply to the practices of third parties that BloomNation does not own or control, or individuals that BloomNation does not employ or manage. If you provide your information to others on BloomNation or throughout the Internet, different rules may apply to the use or disclosure of the information you provide to them. BloomNation does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. BloomNation is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the BloomNation site. We encourage you to ask questions before you disclose your personal information to others.
Cookies & Tracking Technologies
BloomNation uses a variety of technologies to help us better understand how people use the Site.
A cookie is a small data file sent from a web site to your browser that is stored on your computer's hard drive. BloomNation uses our own cookies for a number of purposes, including to access your information when you sign in; keep track of preferences you specify; display the most appropriate content based on your interests and activity on BloomNation; estimate and report BloomNation's total audience size and traffic; conduct research to improve our content and services. You can configure your browser's settings to reflect your preference to accept or reject cookies. If you reject all cookies, you will not be able to take full advantage of services offered by the Site.
We use Flash cookies (a.k.a local shared objects or LSOs) to store some of your viewing preferences on our site. Flash cookies are used to collect and store information, but differ from browser cookies in the amount, type and manner in which data is stored. BloomNation does not tie the information gathered by Flash cookies to your personally identifiable information.
BloomNation may partner with third-party services who may use various tracking technologies, such as browser cookies or Flash cookies, to provide certain services or features. These technologies allow a partner to recognize your computer each time you visit BloomNation, but do not allow access to personally identifiable information from BloomNation. BloomNation does not have access or control over these third-party technologies, and they are not covered by our privacy statement. BloomNation is not presently configured to respond to DNT or “do not track” signals from web browsers.
The security of your personal information is important to us. Your BloomNation account information is protected by a password. It is important that you protect against unauthorized access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using our services. Each password owner is responsible for keeping the password confidential and safe, as BloomNation has no control or responsibility for this type of user information. If the password may have been stolen or might otherwise be misused, it is the responsibility of the password owner to notify BloomNation immediately for further action.
BloomNation encrypts sensitive information (such as credit card number) using secure socket layer technology (SSL). BloomNation follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once BloomNation receives it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Your data may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of your Personal Information or data during its transfer over the Internet.
BloomNation will retain your information for as long as your account is active or as needed to provide you services. If you no longer want BloomNation to use your information to provide you services, you may close your account. BloomNation will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
The Site is exclusively hosted in the United States. If you are user accessing the Site from the European Union, Australia, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please note that you are transferring your personal data to the United States which does not have the same data protection laws as such other regions. User information (including Personal Information or “personal data” as defined by foreign laws) collected through the Site may be stored and processed in the United States, and by using the Site, you consent to any such transfer of information outside of your home country.
For Residents of the State of California Only
BloomNation reserves the right to modify this privacy statement at any time, so please review it periodically. We’ll communicate changes by posting a notice on the Site. If we make material changes to this policy you will be notified here, by email, or other places BloomNation deems appropriate.
If you have questions or suggestions you can contact BloomNation’s support team by sending an email to [email protected], or writing to:
225 Santa Monica Blvd. Floor 3
Santa Monica, CA 90401